Privacy Policy
Last updated: November 2, 2025
Introduction
Walk Santa Cruz ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or book our walking tours.
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, and payment information when you book a tour
- Usage Information: Information about how you interact with our website, including IP address, browser type, and pages visited
- Communication: Records of correspondence when you contact us
How We Use Your Information
We use your information to:
- Process tour bookings and reservations
- Communicate with you about your tours and bookings
- Respond to your inquiries and customer service requests
- Send you updates and promotional materials (with your consent)
- Improve our website and services
- Comply with legal obligations
Information Sharing
We do not sell your personal information. We may share your information with:
- Service Providers: Third-party companies that help us operate our business (e.g., payment processors, booking platforms)
- Legal Requirements: When required by law or to protect our rights
Cookies and Tracking
Our website may use cookies and similar tracking technologies to enhance your experience. You can control cookie settings through your browser preferences.
Data Security
We implement reasonable security measures to protect your information from unauthorized access, alteration, or destruction. However, no method of transmission over the internet is 100% secure.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt-out of marketing communications
Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: